SIMULA STUDIO
Pre-greenlight concept validation for film and OTT. Get a clear go / no-go recommendation before you invest.
Built for confidential film and OTT development material
Used for scripts, treatments, and pitch decks at early development stage.
What You Get
A single score indicating commercial viability. Calibrated against real Indian film and OTT performance data, with a confidence level that tells you how much to trust it.
Five industry perspectives debate your material independently, then hear each other's arguments. The result is a structured verdict with areas of agreement and disagreement clearly mapped.
A production-ready analysis document with comparable titles, audience segmentation, risk assessment, and a clear go/no-go recommendation. Designed to be shared in development meetings.
How It Works
Every evaluation follows the same rigorous process. No shortcuts, no black boxes.
Scripts, treatments, synopses, pitch documents. The more detail you provide, the more precise the evaluation. Even a strong logline can produce useful directional results. Upload your file or paste text directly into the submission form.
Supported inputs
Accepted formats: PDF, TXT. Hindi, Tamil, Telugu, Malayalam, English.
The system reads your material and extracts the core elements: genre, tone, setting, character dynamics, structural shape, and commercial signals. It builds a structured case file that all evaluators read from. Nothing is lost in translation between your vision and the evaluation.
Think of it as
Like a senior script reader distilling 100 pages into a clear assessment brief.
Before any evaluation begins, the system searches real Indian film and OTT performance data -- directors, actors, box office patterns, and streaming outcomes. It finds the closest comparable titles, relevant track records, and regional benchmarks. This grounding in evidence is what separates a calibrated evaluation from speculation.
Key principle
Your material is never evaluated in a vacuum. Every judgment references real evidence.
A panel of five calibrated perspectives -- Producer, Audience, Critic, OTT Strategist, and Screenwriter -- each read your case file and the evidence. They form independent positions, then hear each other's arguments. Some change their minds. The result is a structured verdict, not a single opinion.
Why this matters
This is fundamentally different from asking one system to pretend to be different people. These are separate evaluative lenses with distinct priorities and evidence sources.
Every evaluation is scored for reliability. The system measures evidence strength, panel alignment, data coverage, and score stability. A high-confidence evaluation means strong comparables and broad agreement. A low-confidence one means limited data or significant disagreement -- and the report says so. Low confidence results are explicitly flagged and should be treated as directional. You always know how much to trust the result.
The final output is a structured evaluation with a greenlight score, panel breakdown, comparable analysis, risk assessment, and a clear recommendation. It reads like a studio development memo, not an AI chatbot response. Every claim is grounded in evidence, every risk is quantified, and the recommendation comes with conditions.
Delivery
Format: web report + downloadable PDF. Dark cinematic premium design.
What Makes This Different
Every alternative has a fundamental limitation. Here is how Simula addresses each one.
Asking ChatGPT
A single model producing a single opinion with no evidence, no calibration, and no structured methodology. It will say whatever sounds plausible.
Structured panel with evidence and calibrated confidence
Five independent perspectives, grounded in real film and OTT data, with explicit confidence scoring and disagreement tracking.
Running a survey
Generic respondents answering generic questions about a concept they read in two sentences. No depth, no deliberation, no industry context.
Simulated audience that reacts, debates, and changes minds
Each perspective reads the full material, forms a position, engages with counterarguments, and can revise its view. The process mirrors real development meetings.
Hiring a focus group
Expensive, slow, geographically limited, and heavily influenced by group dynamics and moderator bias. Results take weeks.
50 simulated perspectives for 1/10th the cost in 1/10th the time
Instant evaluation across multiple audience segments and industry lenses. No scheduling, no venue, no post-analysis delays.
Trusting your gut
Pattern matching based on personal experience, which is inherently limited by what you have seen and what you remember. Recency bias dominates.
Data-backed evaluation across real comparable titles
Every recommendation is grounded in actual box office results, streaming performance, and directorial track records. The data remembers what intuition forgets.
Use Cases
Whether you are testing a first draft or validating before a platform pitch, the evaluation adapts to your stage.
Pre-Production
You have a screenplay that feels strong, but before you commit production budget you want an independent read. The evaluation tests commercial viability, identifies audience segments, and flags structural risks -- all before a single rupee is spent on production.
What you would learn:
OTT Strategy
Streaming platforms receive hundreds of pitches. Before you enter that room, know where your concept stands. The evaluation benchmarks your idea against successful OTT releases, identifies which platforms it best fits, and flags potential objections a commissioning editor might raise.
What you would learn:
Format Decision
Some stories work as features. Some need eight episodes. Some could go either way. Instead of guessing, let the panel evaluate your concept through both lenses and give you a data-backed format recommendation with reasoning.
What you would learn:
Creative Development
Character arcs that lose momentum. Second acts that sag. Tone shifts that confuse audiences. These problems are cheap to fix in a script and extremely expensive to fix in post-production. The evaluation surfaces them early with specific, actionable feedback.
What you would learn:
Early Access
We are opening Simula to a small group of early adopters. The first 20 concept evaluations are completely free -- full preview with greenlight score, confidence level, format fit, and executive summary. No payment required, no commitment.
Includes: greenlight score, confidence rating, format fit analysis, 3-line executive summary.
Full preview. No payment required.
Growing Knowledge Base
Our system learns from every evaluation. The more we analyze, the sharper our comparables, the more calibrated our confidence, the more accurate our recommendations.
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Core decision perspectives per evaluation
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Score dimensions calibrated
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Average evaluation time
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Audience segments analyzed
Pricing
Choose your evaluation depth. Every tier builds on the one before it.
Quick Verdict
Free
Get a fast read on your project.
Professional
Most chosen₹25,000
Deep development analysis for serious projects.
Know exactly what works, what doesn't, and what to fix — before you commit budget.
Premium
₹50,000
Get it right before you spend real money.
Full report + pitch package. Everything you need to develop and sell.
Pitch package only available for projects scoring 75+. Your project earns its pitch.
See if your story is commercially viable before you invest. Upload your script, treatment, or concept today.
Submit Your Script