SIMULA STUDIO

Test your film or series before you spend on production.

Pre-greenlight concept validation for film and OTT. Get a clear go / no-go recommendation before you invest.

Start EvaluationView Sample Report

Built for confidential film and OTT development material

Private evaluation NDA-friendly workflow Producer-facing reports

Used for scripts, treatments, and pitch decks at early development stage.

What You Get

Three layers of evaluation

Greenlight Score

A single score indicating commercial viability. Calibrated against real Indian film and OTT performance data, with a confidence level that tells you how much to trust it.

Panel Evaluation

Five industry perspectives debate your material independently, then hear each other's arguments. The result is a structured verdict with areas of agreement and disagreement clearly mapped.

Premium Report

A production-ready analysis document with comparable titles, audience segmentation, risk assessment, and a clear go/no-go recommendation. Designed to be shared in development meetings.

How It Works

Six steps from script to recommendation

Every evaluation follows the same rigorous process. No shortcuts, no black boxes.

You submit your material

Scripts, treatments, synopses, pitch documents. The more detail you provide, the more precise the evaluation. Even a strong logline can produce useful directional results. Upload your file or paste text directly into the submission form.

Supported inputs

Accepted formats: PDF, TXT. Hindi, Tamil, Telugu, Malayalam, English.

01
02

We parse and understand your concept

The system reads your material and extracts the core elements: genre, tone, setting, character dynamics, structural shape, and commercial signals. It builds a structured case file that all evaluators read from. Nothing is lost in translation between your vision and the evaluation.

Think of it as

Like a senior script reader distilling 100 pages into a clear assessment brief.

We match against real industry data

Before any evaluation begins, the system searches real Indian film and OTT performance data -- directors, actors, box office patterns, and streaming outcomes. It finds the closest comparable titles, relevant track records, and regional benchmarks. This grounding in evidence is what separates a calibrated evaluation from speculation.

Key principle

Your material is never evaluated in a vacuum. Every judgment references real evidence.

03
04
CORE PROCESS

Five industry perspectives debate your material

A panel of five calibrated perspectives -- Producer, Audience, Critic, OTT Strategist, and Screenwriter -- each read your case file and the evidence. They form independent positions, then hear each other's arguments. Some change their minds. The result is a structured verdict, not a single opinion.

Why this matters

This is fundamentally different from asking one system to pretend to be different people. These are separate evaluative lenses with distinct priorities and evidence sources.

We calibrate confidence

Every evaluation is scored for reliability. The system measures evidence strength, panel alignment, data coverage, and score stability. A high-confidence evaluation means strong comparables and broad agreement. A low-confidence one means limited data or significant disagreement -- and the report says so. Low confidence results are explicitly flagged and should be treated as directional. You always know how much to trust the result.

05
06

You receive a producer-grade report

The final output is a structured evaluation with a greenlight score, panel breakdown, comparable analysis, risk assessment, and a clear recommendation. It reads like a studio development memo, not an AI chatbot response. Every claim is grounded in evidence, every risk is quantified, and the recommendation comes with conditions.

Delivery

Format: web report + downloadable PDF. Dark cinematic premium design.

What Makes This Different

Most tools give you answers. Simula gives you decision context.

Every alternative has a fundamental limitation. Here is how Simula addresses each one.

Asking ChatGPT

A single model producing a single opinion with no evidence, no calibration, and no structured methodology. It will say whatever sounds plausible.

vs

Structured panel with evidence and calibrated confidence

Five independent perspectives, grounded in real film and OTT data, with explicit confidence scoring and disagreement tracking.

Running a survey

Generic respondents answering generic questions about a concept they read in two sentences. No depth, no deliberation, no industry context.

vs

Simulated audience that reacts, debates, and changes minds

Each perspective reads the full material, forms a position, engages with counterarguments, and can revise its view. The process mirrors real development meetings.

Hiring a focus group

Expensive, slow, geographically limited, and heavily influenced by group dynamics and moderator bias. Results take weeks.

vs

50 simulated perspectives for 1/10th the cost in 1/10th the time

Instant evaluation across multiple audience segments and industry lenses. No scheduling, no venue, no post-analysis delays.

Trusting your gut

Pattern matching based on personal experience, which is inherently limited by what you have seen and what you remember. Recency bias dominates.

vs

Data-backed evaluation across real comparable titles

Every recommendation is grounded in actual box office results, streaming performance, and directorial track records. The data remembers what intuition forgets.

Use Cases

Built for real development decisions

Whether you are testing a first draft or validating before a platform pitch, the evaluation adapts to your stage.

Pre-Production

Pre-Production Script Testing

You have a screenplay that feels strong, but before you commit production budget you want an independent read. The evaluation tests commercial viability, identifies audience segments, and flags structural risks -- all before a single rupee is spent on production.

What you would learn:

  • Greenlight score with confidence level
  • Comparable titles and their performance outcomes
  • Audience segment alignment and reach
  • Specific risk factors with severity ratings

OTT Strategy

OTT Pitch Validation

Streaming platforms receive hundreds of pitches. Before you enter that room, know where your concept stands. The evaluation benchmarks your idea against successful OTT releases, identifies which platforms it best fits, and flags potential objections a commissioning editor might raise.

What you would learn:

  • Platform fit analysis across major Indian OTT services
  • Binge-worthiness and episodic potential scoring
  • Comparable OTT titles with viewership context
  • Commissioning risk factors and mitigation suggestions

Format Decision

Film or Series? Let the Panel Decide

Some stories work as features. Some need eight episodes. Some could go either way. Instead of guessing, let the panel evaluate your concept through both lenses and give you a data-backed format recommendation with reasoning.

What you would learn:

  • Format suitability score for both film and series
  • Panel consensus on optimal format with reasoning
  • Pacing and structural analysis for each format option
  • Commercial viability comparison across formats

Creative Development

Identify Issues Before They Become Expensive

Character arcs that lose momentum. Second acts that sag. Tone shifts that confuse audiences. These problems are cheap to fix in a script and extremely expensive to fix in post-production. The evaluation surfaces them early with specific, actionable feedback.

What you would learn:

  • Character arc strength and emotional trajectory mapping
  • Pacing analysis across narrative structure
  • Tone consistency scoring with flagged shifts
  • Specific scene-level recommendations for improvement
20

Early Access

First 20 evaluations free

We are opening Simula to a small group of early adopters. The first 20 concept evaluations are completely free -- full preview with greenlight score, confidence level, format fit, and executive summary. No payment required, no commitment.

14 / 20 evaluations remaining this week

Includes: greenlight score, confidence rating, format fit analysis, 3-line executive summary.
Full preview. No payment required.

Start Free Evaluation

Growing Knowledge Base

Every evaluation makes the next one smarter

Our system learns from every evaluation. The more we analyze, the sharper our comparables, the more calibrated our confidence, the more accurate our recommendations.

0

Core decision perspectives per evaluation

0

Score dimensions calibrated

0s

Average evaluation time

0

Audience segments analyzed

Pricing

Before you commit time, money, or reputation — test the decision.

Choose your evaluation depth. Every tier builds on the one before it.

Quick Verdict

Free

Get a fast read on your project.

Greenlight score
Risk level
Key strengths & risks
Executive summary
Start Free

Professional

Most chosen

25,000

Deep development analysis for serious projects.

Know exactly what works, what doesn't, and what to fix — before you commit budget.

Full panel evaluation (5 perspectives)
Comparable titles with outcomes
Development priorities (what to fix first)
Commercial scenarios and risk assessment
Producer-ready premium report
Get Full Report

Premium

50,000

Get it right before you spend real money.

Full report + pitch package. Everything you need to develop and sell.

Everything in Professional
Pitch-ready one-pager
AI-sharpened logline + hook
Positioning + comparable framing
Get Full Package

Pitch package only available for projects scoring 75+. Your project earns its pitch.

Get a producer-style evaluation before you commit to production

See if your story is commercially viable before you invest. Upload your script, treatment, or concept today.

Submit Your Script